Summer is a busy season for hotel and hospitality businesses. With more people scheduling vacations than ever, it is one of the best times of the year to secure more bookings for your business. However, if you don’t market your business correctly, you could be losing guests to your competitors. Here are some tips to market your hotel during the summer season to encourage more guests.
With the summer season comes warmer temperatures, children on summer breaks from school, and parents taking time off work. All this leads to increased hotel bookings for families taking vacations across the country. Take advantage of these trends in your hotel’s marketing. Rather than promoting weekend getaways for couples or friends, target your marketing to focus on extended family vacations that are so popular this time of year. This lets families who are looking to book know that your hotel has rooms and amenities available for the whole family.
One issue that many hotels face during the summer months is the heat. If your hotel can’t keep its guests cool, it could lead to negative reviews that drive away future patrons. Update your hotel’s cooling systems to provide a respite from the heat for your guests. Consider upgrading your cooling systems to in-room units that your guests can operate. In-room climate control is crucial to a guest’s comfort, especially during the summer months, when temperatures can fluctuate rapidly.
If you’re still having trouble attracting guests this season, consider offering limited-time deals that guests can only take advantage of. Consider partnering with a local summer attraction in your area, such as a water park or convention center. Partnering with these venues allows you to spread the word about your hotel to its patrons and offer exclusive discounts. For example, you could discount the cost of your hotel stay for guests of the waterpark or those attending a certain event at the convention center.
Use these tips to market your hotel during the summer season and increase your number of bookings. Summer is one of the most lucrative times of year for hotel and hospitality businesses, so take advantage of this popular travel season to increase your bookings and revenue.
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