New Year’s resolutions are a great way to motivate yourself personally and professionally. Creating resolutions for your business throughout the year, including at the start of a new year, is important for keeping yourself motivated. If your waxing salon doesn’t have any New Year’s resolutions yet, we can help. Keep reading to get some resolution ideas that can help your business grow in 2023.
Lots of companies decide to expand their marketing in the new year, and your waxing salon can do so as well. People are changing their habits and expanding their horizons in the new year, and that may include trying one of your services. You need to make sure you’re marketing your salon well in all available channels so that you can reach those potential customers. Remember that social media apps like TikTok are popular with younger generations and sites like Facebook are popular with older generations, so you need to target your digital ads accordingly. You can advertise in other ways as well, such as newspaper ads and flyers in your community.
If you market yourself well, you’ll see an influx of new customers. Make sure they have a positive salon experience waiting for them. Consider keeping your staff masked throughout the winter since COVID-19, RSV, and the flu continue to strike. This will help older and immunocompromised customers feel more comfortable at your salon. Take time to expand staff training and get organized in the new year as well so that your staff is excited and ready for the new clientele.
One way to improve the salon experience for your clients is to offer more services. Some of the most popular waxing services are intimate and full-body waxes. If your salon doesn’t offer one or both of these services, consider training your staff so that you can confidently offer them in the new year. If your salon already offers both of these services, poll your existing customers to see if there are any needs you’re not fulfilling. You can also research your competition to learn if other waxing salons in your area offer services you don’t. Then, learn how to provide those services so that you can gain more customers in the new year.
There are many ways your waxing salon can grow in the new year. Following these resolutions or others that you make for your business will help your business perform well in 2023. Remember to continually challenge yourself and your business as the year goes on, creating new goals as you achieve old ones so that you can continue to grow.
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